Monday, March 9, 2009

Japanese Firms to Develop Products Specifically for Latin America

TOKYO – Several Japanese companies, including Fujifilm and Panasonic, will develop new low-cost products specially designed for emerging markets in South America and Asia, the daily Nikkei said Monday.

Faced with the fall in demand in its principal markets like the United States and Europe, Japanese firms have decided to target middle-class consumers in emerging economies like Brazil as a way of dealing with the global economic crisis, Nikkei said.

Click here to access this full story from the Latin American Herald